What's the difference between SEO and AEO — and why does it matter?

SEO (Search Engine Optimization) is how you rank on Google. AEO (Answer Engine Optimization) is how you get cited by ChatGPT, Perplexity, and Google's AI Overviews. They share some foundations — schema, fast pages, clear writing — but the signals diverge. AEO depends heavily on third-party citations and quotable content AI platforms can extract. DP builds for both, equally weighted.

How long does it take to launch a Dynamic Promotion website?

Spark (single page) ships in 1–2 weeks. Current (5–7 page brochure) takes 2–3 weeks. Surge (lead-gen) runs 3–5 weeks. Bigger multi-location builds take 4–8 weeks depending on scope. Every timeline includes review-and-revision cycles with you, so you're not waiting in the dark.

How much does a Dynamic Promotion website cost?

Builds start at $850 (Spark, single page) and scale to $10,500 (Powerhouse, flagship). Most established businesses fit Current ($1,800) or Surge ($3,200). Every build includes the $20/mo hosting; ongoing care tiers add on top. <a href="/pricing/">See full pricing →</a>

What happens if I want to leave Dynamic Promotion?

Your domain, GA4, Search Console, Google Business Profile, and lead data are yours from day one — you own and control them throughout. Retainers cancel free with 30 days notice. If you want the site files too: $250 for source files, $500 for full developer handoff (GitHub transfer, credentials bundle, walkthrough call, and a written transition doc). No platform lock-in, ever.

What's included in the $20/mo hosting — and why is it mandatory?

Hosting covers the actual server bills (Netlify infrastructure), an auto-renewing SSL certificate, uptime monitoring, and an annual domain reminder. It's mandatory because the site can't run without infrastructure. Active care, including security review and content updates, lives in the Maintenance retainer, which includes Hosting.

How is DP different from Wix, Squarespace, or a freelance developer?

DIY platforms (Wix, Squarespace) are templates — visually limited, slow to load, schema-light, and impossible to customize deeply for AEO. Freelancers vary wildly in quality and most don't know AEO exists. DP builds custom on a modern stack (Astro/Netlify — the same tech Vercel and Linear ship on), bakes AEO in from day one, and operates the site for you so security and AI-platform changes don't become your problem.

SEARCH + AI WEB AGENCY · BATON ROUGE METRO

Built for search.
Ready for AI.

Dynamic Promotion builds websites that win both Google rankings and AI citations.

Show up where prospects search today — Google, ChatGPT, Perplexity, Gemini
Schema graphs on every page — the foundation Google AND AI need to cite you
AEO discipline most contractor agencies don't even know exists
One technical foundation — scales from a single landing page to multi-location

Get a Free Strategy Call

30-minute call · no sales pitch · no commitment

— STACK

Built with

claimsod.com · Louisiana Public Adjusters

— EVERY DP SITE SHIPS WITH

The technical foundation most local agencies skip.

AI engines like ChatGPT, Perplexity, and Google AI Overviews now answer the questions your prospects ask. Whether they cite your site depends entirely on what you ship under the hood.

Schema graph on every page

Organization + LocalBusiness JSON-LD ships with every tier. Service, FAQPage, Review, and BreadcrumbList layer in at Current and Surge. None of the 5 Baton Rouge agencies we audited ship any structured data at all.
AI crawler allow-list + llms.txt

Every build ships with 8 named AI agents explicitly allowed (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, CCBot, Bingbot, anthropic-ai, cohere-ai) plus an llms.txt at the site root. Zero competitor coverage in our metro.
Question-format headings, extractable content

Section headings written as the conversational queries prospects actually type. Surge tier layers in the +41% AI-citation upgrade — quoted testimonials, dense entity-graph linking, and full schema coverage.

See what a DP audit covers

Why AEO matters now — the 2026 data

45%

Of local-business discovery now happens on AI platforms

Up from 6% one year ago — a 7.5× jump in twelve months (Sterling Sky, 2026). If you're not surfacing in ChatGPT and Perplexity, you're invisible to a fast-growing share of how customers find help. More on the market shift →

88%

Of ChatGPT citations come from URLs outside Google's top 10

Ranking #1 on Google doesn't get you cited by AI (Ahrefs, 2025). AEO is a separate channel with different signals — and DP builds for it on every site. Why rankings don't translate →

4–5×

Higher conversion from AI-referred visitors than Google organic

ChatGPT visitors close at 14.2%, Google organic at 2.8% (Pixis, 2026 — replicated across multiple studies). AI traffic is smaller for now — but arrives with intent already shaped. Why AI leads convert better →

— WHAT WE BUILD

Three website tiers. One technical foundation.

Prices below are starting points. Every tier can be extended with monthly site-care retainers (Hosting, Maintenance) and add-ons (Self-Edit CMS, Basic AEO Audit, AI Discovery Setup, Quote Sourcing, IndexNow Integration).

— TIER 1 · SINGLE PAGE

Spark

From $850one-time + $20/mo hosting

One hardworking landing page with the full AEO baseline. The right starting point for solo trades and single-location businesses.

View features

Long-form landing page (hero, services, testimonials, contact)
Baseline AEO: Organization + LocalBusiness JSON-LD + llms.txt
Mobile-first build targeting Lighthouse Performance ≥90
GA4 + Search Console submission at launch · sub-1s load

Best for: landing pages, simple service businesses, digital business cards

Spark details

— TIER 2 · BROCHURE

Current

From $1,800one-time + $20/mo hosting

Five to seven custom-designed pages with deeper service coverage and full schema across every URL — the classic small-business site.

View features

5–7 pages, custom design (Home, About, Services, Contact, detail)
Full JSON-LD per page (Organization, LocalBusiness, Service, FAQPage)
Google Business Profile integration + LocalBusiness sub-typing
Quote + contact forms with smart email routing

Best for: established small businesses with a stable service offering

Current details

— TIER 3 · LEAD-GEN

Surge

From $3,200one-time + $20/mo hosting

A revenue-generating site built to convert visitors into booked jobs — with AEO content discipline applied across the entire architecture.

View features

8–15 pages with full service detail + project gallery + live reviews
AEO upgrade: quoted testimonials (+41% AI citation lift)
Full schema (Service, FAQ, Review, BreadcrumbList) on every page
Calendly + financing widget + GA4 conversion tracking + full GBP

Best for: contractors and home-services ready for inbound leads

Surge details

— LAYER MORE ON TOP

View retainers + add-ons

Monthly retainers

Hosting Mandatory

$20/mo

Netlify infrastructure, auto-renewing SSL, uptime alerts, annual domain reminder. Cost pass-through.
Maintenance Optional

$175/mo

Includes Hosting + 2 bulk content-update batches/mo + monthly Lighthouse check + quarterly security review + annual SEO audit.

One-time add-ons

Self-Edit CMS Decap

$400 – $2,000

Update content yourself, no code. Decap CMS install with form-based admin. Scope scales with tier complexity.
AI Discovery Setup

$500 – $3,500

Full llms.txt + expanded schema + machine-readable JSON SSOT for AI crawlers. Tier-scaled — $500 floor.

Don't see what you need? Every DP build is custom-scoped. Higher-tier features — Surge's full AEO content discipline, expanded schema coverage, quoted testimonial sourcing, multi-location architecture — can be layered into any tier as a custom add-on. Final scope and pricing lock in your Statement of Work after a discovery call.

Need bigger? Tier 4 (Grid) for multi-location and Tier 5 (Powerhouse) for flagship builds launch later in 2026. See all services · Full pricing breakdown

— HOW IT WORKS

From first call to live site, in four steps.

The full process, step by step →

01

Talk

Free 30-minute strategy call. We listen, you ask anything. No sales pitch.
02

Scope

We write a Statement of Work with exact deliverables, timeline, and price. You sign or walk.
03

Build

We build. You review at key checkpoints — wireframe, design, content, pre-launch.
04

Launch

Site goes live with AEO + SEO baked in. GA4, Search Console, and your business accounts set up under your ownership from day one.

— WHO BUILDS DYNAMIC PROMOTION

Third-generation builder.
First-generation web engineer.

Dynamic Promotion is the agency Steven Risher built to bring the same technical discipline tradesmen apply to a job site — measurable specs, verified materials, documented warranties — to the websites local businesses, organizations, and trades depend on for leads.

Every site is hand-built in Denham Springs, Louisiana, with the AEO + SEO baseline most agencies skip entirely. We sit below typical agency pricing because we operate lean and modern — not because we cut corners.

Astro Schema.org AEO + SEO Denham Springs, LA

More about Dynamic Promotion

Steven Risher, Founder of Dynamic Promotion

— RECENT WORK

What we've been shipping.

Hover any card to scroll the live site, or browse the full portfolio →

renewroofingco.com · Roofing · Baton Rouge, LA

redcrestroofing.com · Roofing · Baton Rouge, LA

contractortoolstack.com · Software reviews for contractors

— SERVING

Headquartered in Denham Springs, Louisiana —
working across the Greater Baton Rouge metro.

Baton Rouge · Denham Springs · Walker · Central · Zachary · Gonzales · Prairieville · Port Allen · Baker

Our Louisiana service area →

Currently booking outside Louisiana as well — national clients welcome. Let's talk →

— COMMON QUESTIONS

Questions we get from every prospect.

What's the difference between SEO and AEO — and why does it matter?

SEO (Search Engine Optimization) is how you rank on Google. AEO (Answer Engine Optimization) is how you get cited by ChatGPT, Perplexity, and Google's AI Overviews. They share some foundations — schema, fast pages, clear writing — but the signals diverge. AEO depends heavily on third-party citations and quotable content AI platforms can extract. DP builds for both, equally weighted.
How long does it take to launch a Dynamic Promotion website?

Spark (single page) ships in 1–2 weeks. Current (5–7 page brochure) takes 2–3 weeks. Surge (lead-gen) runs 3–5 weeks. Bigger multi-location builds take 4–8 weeks depending on scope. Every timeline includes review-and-revision cycles with you, so you're not waiting in the dark.
How much does a Dynamic Promotion website cost?

Builds start at $850 (Spark, single page) and scale to $10,500 (Powerhouse, flagship). Most established businesses fit Current ($1,800) or Surge ($3,200). Every build includes the $20/mo hosting; ongoing care tiers add on top. See full pricing →
What happens if I want to leave Dynamic Promotion?

Your domain, GA4, Search Console, Google Business Profile, and lead data are yours from day one — you own and control them throughout. Retainers cancel free with 30 days notice. If you want the site files too: $250 for source files, $500 for full developer handoff (GitHub transfer, credentials bundle, walkthrough call, and a written transition doc). No platform lock-in, ever.
What's included in the $20/mo hosting — and why is it mandatory?

Hosting covers the actual server bills (Netlify infrastructure), an auto-renewing SSL certificate, uptime monitoring, and an annual domain reminder. It's mandatory because the site can't run without infrastructure. Active care, including security review and content updates, lives in the Maintenance retainer, which includes Hosting.
How is DP different from Wix, Squarespace, or a freelance developer?

DIY platforms (Wix, Squarespace) are templates — visually limited, slow to load, schema-light, and impossible to customize deeply for AEO. Freelancers vary wildly in quality and most don't know AEO exists. DP builds custom on a modern stack (Astro/Netlify — the same tech Vercel and Linear ship on), bakes AEO in from day one, and operates the site for you so security and AI-platform changes don't become your problem.

Free Strategy Call

Built for search. Ready for AI.

Built with

The technical foundation most local agencies skip.

Schema graph on every page

AI crawler allow-list + llms.txt

Question-format headings, extractable content

Why AEO matters now — the 2026 data

Three website tiers. One technical foundation.

Spark

Current

Surge

From first call to live site, in four steps.

Talk

Scope

Build

Launch

Third-generation builder.First-generation web engineer.

What we've been shipping.

Headquartered in Denham Springs, Louisiana — working across the Greater Baton Rouge metro.

Questions we get from every prospect.

What's the difference between SEO and AEO — and why does it matter?

How long does it take to launch a Dynamic Promotion website?

How much does a Dynamic Promotion website cost?

What happens if I want to leave Dynamic Promotion?

What's included in the $20/mo hosting — and why is it mandatory?

How is DP different from Wix, Squarespace, or a freelance developer?

Built for search.
Ready for AI.

Third-generation builder.
First-generation web engineer.

Headquartered in Denham Springs, Louisiana —
working across the Greater Baton Rouge metro.